NEW EVENTS!
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Gothenburg CTO Craft Mixer - 25 September
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Stockholm CTO Craft Mixer - Mid October
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NEW EVENTS! 〰️ Gothenburg CTO Craft Mixer - 25 September 〰️ Stockholm CTO Craft Mixer - Mid October 〰️
We help CTOs, startups, and scaleups accelerate through CTO coaching and fractional CTO services.
How we help you accelerate:
Aligned Strategies
Develop a technology strategy that aligns with your business objectives, ensuring your tech investments propel you toward your goals.
Empowered People
Leadership and coaching to assemble the right team, with the right skills and experience, structured to innovate and develop scalable software solutions.
Optimised Processes
Unlock productivity through streamlined processes emphasizing effective communication, risk management, and an optimised product development lifecycle.
Our services
CTO Coaching
Our personalised, pragmatic CTO leadership coaching focuses on providing practical solutions tailored to your specific needs. Executive leadership coaching enables you to efficiently navigate challenges and focus on business strategy, technical innovation, and people leadership.
Fractional CTO Services
Fractional CTO services (or CTO-as-a-service) provide startups and scale-ups with part-time access to our experienced Chief Technology Officer, Adam Horner, for strategic guidance and leadership in software development. Leveraging Adam’s expertise empowers you to innovate and safely accelerate software development.
Strategy Workshops
Our strategy workshops for startups and scaleups help C-suite and tech leaders craft a technology strategy aligned with business goals. We focus on projects and deliverables that drive value and enhance agility, ensuring strategic alignment for sustained growth. Let our technology and business strategy alignment workshops be the catalyst for your strategic success.
Testimonials
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Adam has been the best leader I've had the privilege of working with in my entire career.… Adam's guidance has been instrumental in helping me develop the skills I need to step into the CTO role, and his insights into managing people and tech strategy have been invaluable. Adam's coaching goes beyond traditional leadership advice; he truly invests in your growth, challenging you to think strategically while also fostering a people-first mindset…. If you're fortunate enough to work with Adam, you'll find yourself not just being led but transformed into the best version of yourself as a leader.
Marcus Scolastici, VP Eng. at RealForce
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Adam is a highly experienced technology leader and possesses a unique blend of being personable, having empathy and using his extensive experience to be able to guide you through your journey as a CTO, ensuring that you feel in a safe pair of hands at all times. Adam's coaching has increased my executive presence, improved my leadership skills, business acumen and overall confidence in navigating as a CTO. Anyone looking for a CTO coach who can truly transform your executive leadership should not hesitate to work with Adam!
Abz Mungul, CTO at Tabeo
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"When my startup faced almost impossible odds caused by a need to rebuild both engineering teams and the technology platform, I found Adam. Adam took charge and managed to find the balance between people needs, technology roadmap and business strategy to succeed where I believe very few could have.… Adam is a world class CTO and any business and/or founder is lucky to get a chance to work with him.”
André Hegge, CEO at Realforce
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“Adam is an exceptionally skilled and seasoned CTO with a comprehensive understanding of technology's role within the broader business landscape. My collaboration with Adam across various projects—from conducting due diligence for VC funding to guiding founders of startups and scale-ups in enhancing their product and engineering strategies—has been immensely rewarding.”
Thorgeir Einarsson, CEO Elevera Advisors
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I highly recommend Adam Horner as an exceptional CTO coach.... Over the past three months, Adam has provided invaluable guidance and perspective, drawing from his extensive experience as a former CTO at multiple startups.... I only wish I had found Adam earlier in my journey, as his support could have helped me avoid many pitfalls and mistakes. His strategic advice and deep understanding of the tech landscape make him an outstanding coach for anyone in a technical leadership role.
Isaac Lee, Head of Engineering at Stell
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“Adam is currently my CTO coach and it is a pleasure to be working with him.... Adam is a very good listener, he takes the time to understand the problems first and help me exactly on those points. I learned to think strategically and feel comfortable in my position as co-founder and CTO. Adam has years of experience in the domain and it shows”
Adem Bilican, CTO at Relai
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“Adam was my co-founder at Satago. Technically brilliant whilst leading the development of our software, he was also a very gifted mentor to the team he led.… As an expert on the technical side of building advanced fintech companies, you are unlikely to find many people who can go toe-to-toe with Adam. It was an honour to spend nearly 5 years working with him.”
Steven Renwick, Founder & CEO at Satago
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“Adam...is someone I highly recommend. He is an exceptional leader with a wealth of knowledge and experience in running and scaling a startup across both technology and product development.... Adam is a great communicator, always willing to listen to feedback and provide valuable insights. His leadership style is fair, supportive, and focused on achieving the best possible outcomes for the team and the company.”
Daniel Kamcevski, VP Eng. at Adfenix
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“[Adam has] a fairly rare combination of skills that makes him extremely efficient in what he does. He's excellent both at leading, and at engineering software, which makes him perfectly suited for the CTO role. This means that he's easily able to bridge the gap between product development and company goals, which a lot of companies struggle with.”
Simon Ignes Ilrot, Team Lead at Adfenix
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“I had the pleasure of working under the leadership of Adam at Adfenix. His impact was very visible from the start which resulted in improved process, collaboration, transparency, and migration to cutting-edge technologies…. He is a game changer and can be a great asset to any organisation.”
Danyal Siddiqui, Software Eng. at Adfenix
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“[Adam] has been constantly demonstrating his broad knowledge & understanding of modern system architectures with great attention to details and excellent low level skills from linux scripting, administration, and security practices to database design & implementation techniques. Can't help but mention that Adam has always been kind, supportive, and very polite to myself and other team members.”
Dmitry Gusev, Sr. Software Eng. at Satago
Our podcast
"The CTO Playbook" is a podcast dedicated to helping CTOs excel. Perfect for CTOs and tech leaders navigating the complexities of their roles, each episode offers clear insights, innovative strategies, and practical advice from top leaders in tech. Tune in to build and refine your own playbook to help you excel in your role.
Our community
Enhance your leadership skills by joining The CTO Playbook Slack community. Connect directly with your host, Adam Horner, and fellow CTOs and leaders in tech to share experiences and learn from each other's playbooks. Get exclusive access to practical advice, suggest topics for future episodes, and be part of a supportive network of tech leaders.
Kindred App
Created by Synova Technology
Kindred - built by parents for parents
Planning a family day out takes time and effort. What if you were able to get recommendations from hundreds of parents in the area instantly? Introducing Kindred, the mobile app built by parents for parents to easily find and plan family activities. Join the Kindred community today and start planning your next exciting family day out!
Our events
Join us for unique networking events hosted by Synova Technology in partnership with CTO Craft. Connect with fellow CTOs, engineering leads, and tech leaders to stay updated on the latest in technology and meet like-minded professionals in a relaxed environment. Become part of the community shaping tomorrow's tech landscape.
Our blog
Our blog helps technology leaders excel with insights on CTO coaching, fractional CTO services, and CTO leadership development. Whether you’re refining your startup’s strategy or leveraging part-time CTO services, our content offers practical advice. Discover how CTO coaching and fractional CTO services can accelerate your business. We also share our journey in developing the Kindred app.
Meet our founders
At Synova Technology, the journey of turning dreams into reality is led by founders Jenine and Adam Horner. With a vast global perspective from living in 8 different countries and a shared passion for exploration, they bring a unique blend of expertise to the table.
Jenine's startup experience and proven track record in product development and commercialization, along with Adam's 30+ years in software development including a decade as a CTO, create a strong partnership focused on supporting startups and scaleups.
Connect with us on social media!
Adam
Horner
Jenine
Horner
The CTO Playbook
The CTO Playbook
Kindred
App
Kindred
App
