Strategy Workshops
Drive strategic alignment to grow your startup or scaleup
We help C-suite and tech leaders craft cohesive technology and product strategies that align with your business goals to unblock and accelerate software development.
“Transform your tech strategy, drive value, achieve sustained growth.”
Trusted by
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Realforce
MarTech scaleup
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Tabeo
FinTech startup
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DB24
DBA startup
(Gothenburg, Sweden)
Strategy Workshops
Startups and scaleups often face misaligned strategies, hindering growth and wasting resources. When your technical strategy diverges from business goals, innovation stalls, dulling your competitive edge. This misalignment leads to chaotic efforts and drained budgets.
Our Strategy Workshops help align your technology strategy with business objectives, ensuring sustained growth and agility. We focus on projects and deliverables that drive real value.
The result? A cohesive strategy and revised plans that unblock and accelerate software development, creating a solid foundation for growth.
Why choose Adam Horner to lead your strategy workshop?
Adam has seen firsthand the wasted resources, stalled projects, and missed opportunities that happen without alignment between tech and business strategies. He understands the common pitfalls: initiatives that don't deliver expected ROI, delays, and inefficiencies that hinder progress.
With over 30 years of software development experience and 15 years of hands-on leadership, Adam brings deep industry knowledge. He quickly absorbs context, asks probing questions, and bridges the gap between technology and business.
Transform your tech strategy with Adam. Analyze, optimize, and elevate your approach.
What can I expect from a strategy workshop?
We start with thorough preparation, gathering insights on your current strategy, team structure, and platform architecture. We set clear expectations up front and review your company strategy to identify misalignments and inefficiencies.
Key deliverables can include:
An updated technology strategy aligned with business goals
A clear action plan with defined milestones
Enhanced team alignment
Processes optimisation plan
Established performance metrics
Risk identification and mitigation
Planning for new trends and technologies
Let our workshops be the catalyst for your strategic success.
Strategic workshop key deliverables and outcomes tailored to your unique challenges
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Refined technology strategy
Realign your technology strategy with business goals, focusing on high-impact initiatives.
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Actionable roadmap
Receive a clear action plan with defined milestones to implement strategic objectives.
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Enhanced team layout
Align your team’s efforts with strategic priorities to boost collaboration and productivity.
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Risk management plan
Identify and mitigate risks to keep projects on track and within budget.
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Efficiency improvements
Streamline processes to reduce waste and improve operational agility.
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Performance metrics
Set and monitor key performance indicators (KPIs) to track progress and ensure success.
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Innovation roadmap
Identify and plan for new technologies to stay ahead of the competition.
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Enhancing cyber security
Strengthen your cyber security posture to protect your data and systems from threats.
Testimonials
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"When my startup faced almost impossible odds caused by a need to rebuild both engineering teams and the technology platform, I found Adam. Adam took charge and managed to find the balance between people needs, technology roadmap and business strategy to succeed where I believe very few could have.… Adam is a world class CTO and any business and/or founder is lucky to get a chance to work with him.”
André Hegge, CEO at Realforce
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“Adam is an exceptionally skilled and seasoned CTO with a comprehensive understanding of technology's role within the broader business landscape. My collaboration with Adam across various projects—from conducting due diligence for VC funding to guiding founders of startups and scale-ups in enhancing their product and engineering strategies—has been immensely rewarding.”
Thorgeir Einarsson, CEO Elevera Advisors
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“Adam was my co-founder at Satago. Technically brilliant whilst leading the development of our software, he was also a very gifted mentor to the team he led.… As an expert on the technical side of building advanced fintech companies, you are unlikely to find many people who can go toe-to-toe with Adam. It was an honour to spend nearly 5 years working with him.”
Steven Renwick, Founder & CEO at Satago
Meet our CTO - Adam Horner
Adam Horner brings over 30 years of software development experience, with the last decade dedicated to leading teams as a Chief Technology Officer. He has driven innovation and growth across diverse industries, including FinTech, GovTech, RegTech, MarTech, big data, and information security.
As Synova Technology’s CTO, Adam leverages his extensive knowledge in FinTech, GovTech, RegTech, MarTech, big data, and information security to align the technology strategy with the business goals so companies can reach their technological and operational goals.
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Adam's technical skills and strategic leadership make him a trusted CTO and advisor. Companies rely on him for his strategic leadership to use technology for a competitive edge, aligning tech projects with business goals to deliver practical and effective solutions.
As a leader, Adam empowers people to reach new heights. He believes in coaching and supporting team members, helping them grow and succeed. Adam's focus on empowering people creates a positive and productive work environment.
Adam is also skilled at streamlining processes to create efficient workflows. He focuses on risk assessment, clear communication, and optimizing development processes to ensure teams work smoothly and effectively. By implementing standardized procedures and leveraging the right tools, Adam helps teams minimize waste, reduce errors, and increase productivity.
Whether developing software solutions or guiding tech strategy, Adam's commitment to excellence stands out. He helps his clients accelerate software development safely and achieve their business goals.
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CTO at Synova Technology
As the CTO Adam focuses on helping CTOs, startups, and scaleups accelerate through CTO coaching and fractional CTO services.
CTO at Realforce
Restructured the engineering teams and overhauled the marketing technology platform, aligning the technology strategy with business objectives, financial sustainability, and market dynamics through turbulent times.
Co-founder & CTO of Satago
At the VC-funded fintech company, he delivered a disruptive solution in single invoice finance and accounts receivable management, now a leading product within TruFin PLC.
Palantir Technologies
Embraced multiple roles in technical sales, big data management, information security, and technical recruitment during its hypergrowth phase. Contributions were instrumental in escalating European sales from minimal to tens of millions of US dollars annually.
Frequently asked questions
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We recommend two half-day sessions, spaced about a week apart. For earlier-stage startups, a single half-day session may be sufficient. We'll determine the best approach during the workshop preparation.
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Prior to the first session, participants should review relevant strategies and policies, including vision or mission statements, organizational charts, strategy documents, and engineering and product architectures. Information about competitors is also beneficial.
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Typically, the workshop should include the overall executive leader and the most senior product and engineering staff. In a small startup, this is usually the CEO, CPO, and CTO. In larger organizations, participants might include the VP of Engineering, VP of Product, and Head of Strategy, or their equivalents.
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The workshop provides immediate benefits by increasing clarity and alignment among attendees. A report summarizing the discussions, decisions, and action plans will follow shortly after the workshop.
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Absolutely. We tailor each workshop to address your unique challenges and objectives. During the preparation phase, we'll work closely with you to ensure the workshop meets your specific needs.
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That's okay! Part of the workshop's purpose is to help identify and clarify your primary challenges. Through discussions and analysis, we'll uncover the key issues and develop strategies to address them.
Book a discovery meeting
Learn how Adam can help your startup or scaleup align your strategy with your business goals to accelerate your software development.
Other services
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Fractional CTO Services
Access top-tier technology leadership without the full-time cost.
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CTO Coaching
Accelerate your tech leadership journey with personalised CTO coaching.
