CTO Coaching
Accelerate your tech leadership journey with personalised CTO coaching.
I help CTOs become confident, strategic leaders through personalised, pragmatic coaching tailored to tech leaders.
“My vision is a world where CTO coaching is an expected and standard aspect of the CTO role.”
Trusted by
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Realforce
MarTech scaleup
(Gothenburg, Sweden) -
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Tabeo
FinTech startup
(London, UK) -
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Stell
Mfg. Documentation startup
(Los Angeles, CA, USA) -
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Relai
Fintech startup
(Basel, Switzerland) -
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DBVisualizer
DBA startup
(Stockholm, Sweden)
Adam Horner - CTO Coach
Are you one of these CTOs?
CTO coaching can help you become the strategic leader you want to be
Accelerate your CTO journey
Introduction to CTO coaching services
Being a CTO means juggling technical innovation, aligning tech strategies with business goals, leading teams, and communicating clearly. Without the right support, these responsibilities can become overwhelming. It’s easy to get stuck in daily challenges, slowing your growth and your organization’s progress.
My personalized, pragmatic CTO coaching taps into your real-world experiences. This hands-on approach boosts your leadership, strategic thinking, and communication skills. With my guidance, you’ll quickly overcome obstacles, achieve ambitious goals, and elevate your organization.
My CTO coaching program accelerates your journey, helping you reach your full potential faster and more efficiently.
Why choose Adam Horner as your CTO coach?
My coaching approach and methodology
Executive coaching for CTOs usually offer generic advice or rigid courses that don’t cater to the unique, individual needs of CTOs. These one-size-fits-all approaches often waste time and money without delivering real results.
My CTO coaching is designed for CTOs and leaders in tech. By blending coaching, teaching, and mentoring, I provide proven methods and personalized guidance that deliver real results. My CTO coaching program addresses the specific challenges of being a tech leader, offering targeted, timely, and relevant support to help you excel.
Why do CTOs need a coach?
CTO coaching is essential for tech leaders
CTOs often don’t get the support in leadership and strategy that other executives do. While CEOs and other C-suite executives have access to coaching, why are CTOs expected to manage without it? This leaves many feeling isolated and unprepared.
CTOs deserve the same support as other executives. My CTO leadership coaching bridges this gap, offering the guidance and support you need to thrive. By focusing on both personal and professional growth, I help you develop the confidence and skills to lead effectively, creating a positive and productive work environment.
Testimonials
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Adam has been the best leader I've had the privilege of working with in my entire career.… Adam's guidance has been instrumental in helping me develop the skills I need to step into the CTO role, and his insights into managing people and tech strategy have been invaluable. Adam's coaching goes beyond traditional leadership advice; he truly invests in your growth, challenging you to think strategically while also fostering a people-first mindset…. If you're fortunate enough to work with Adam, you'll find yourself not just being led but transformed into the best version of yourself as a leader.
Marcus Scolastici, VP Eng. at RealForce
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Adam is a highly experienced technology leader and possesses a unique blend of being personable, having empathy and using his extensive experience to be able to guide you through your journey as a CTO, ensuring that you feel in a safe pair of hands at all times. Adam's coaching has increased my executive presence, improved my leadership skills, business acumen and overall confidence in navigating as a CTO. Anyone looking for a CTO coach who can truly transform your executive leadership should not hesitate to work with Adam!
Abz Mungul, CTO at Tabeo
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I highly recommend Adam Horner as an exceptional CTO coach.... Over the past three months, Adam has provided invaluable guidance and perspective, drawing from his extensive experience as a former CTO at multiple startups.... I only wish I had found Adam earlier in my journey, as his support could have helped me avoid many pitfalls and mistakes. His strategic advice and deep understanding of the tech landscape make him an outstanding coach for anyone in a technical leadership role.
Isaac Lee, Head of Engineering at Stell
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“Adam is currently my CTO coach and it is a pleasure to be working with him.... Adam is a very good listener, he takes the time to understand the problems first and help me exactly on those points. I learned to think strategically and feel comfortable in my position as co-founder and CTO. Adam has years of experience in the domain and it shows”
Adem Bilican, Co-founder & CTO at Relai
Benefits of my personalised,
pragmatic CTO coaching
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Navigate complex challenges
Manage innovation and align tech strategy with business goals more effectively
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Enhance leadership skills
Develop crucial skills in team management, communication, and decision-making.
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Strategic thinking and planning
Sharpen strategic thinking and achieve long-term goals
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Personal and professional growth
Boost confidence and advance your career.
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Improve team performance
Motivate and manage your tech team for better results.
What you will learn
Meet your CTO coach - Adam Horner
Adam Horner brings over 30 years of software development experience, with the last decade dedicated to leading teams as a Chief Technology Officer. He has driven innovation and growth across diverse industries, including FinTech, GovTech, RegTech, MarTech, big data, and information security.
Adam’s journey from Engineer to strategic CTO was challenging. Without a coach, he learned through the school of hard knocks, making avoidable mistakes and experiencing slower progress. This fuels his mission to support CTOs on their growth journey, providing the guidance and acceleration he once lacked.
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Adam’s personalized, pragmatic coaching is designed to accelerate your tech leadership journey and transform you into a confident, strategic leader. He focuses on aligning tech strategies with business goals, developing leadership skills, enhancing strategic thinking, and improving team performance. Through his blended coaching, teaching, and mentoring approach, Adam ensures CTOs can navigate complex challenges and excel in their roles.
Having coached and mentored hundreds—from engineers to VPs to CTOs in both startups and large enterprises—Adam understands the unique challenges tech leaders face. His targeted, effective guidance supports your personal and professional growth, boosting your confidence and advancing your career.
With Adam as your CTO coach, you'll gain the confidence and skills to elevate your leadership and drive your organization to new heights.
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CTO at Synova Technology
As the CTO Adam focuses on helping CTOs, startups, and scaleups accelerate through CTO coaching and fractional CTO services.
CTO at Realforce
Restructured the engineering teams and overhauled the marketing technology platform, aligning the technology strategy with business objectives, financial sustainability, and market dynamics through turbulent times.
Co-founder & CTO of Satago
At the VC-funded fintech company, he delivered a disruptive solution in single invoice finance and accounts receivable management, now a leading product within TruFin PLC.
Palantir Technologies
Embraced multiple roles in technical sales, big data management, information security, and technical recruitment during its hypergrowth phase. Contributions were instrumental in escalating European sales from minimal to tens of millions of US dollars annually.
Frequently asked questions
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My coaching is specifically designed for CTOs and senior technology leaders. I blend coaching, teaching, and mentoring, using proven methods and personalized guidance to deliver real results. My extensive experience in various tech industries ensures you receive relevant and practical advice.
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I generally recommend 1 hour of coaching per week. This allows enough time to address changes and progress without losing momentum between sessions. Coaching more than once a week can be helpful initially, but weekly sessions are usually best for maintaining focus and steady, sustainable growth.
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Every session is tailored to your specific needs and does not follow a fixed syllabus. Instead, sessions address your specific challenges, offering targeted, timely, and relevant guidance and support using proven methods around a personalized plan. A typical session usually includes these four stages:
1. General catch-up
2. Discussion on recent significant events
3. In-depth review of previous weeks' learnings
4. Wrap-up and summary -
The speed of results depends on your current challenges, the effort and focus you commit, and the level of unpredictable events you encounter. With dedication, you can start seeing meaningful progress within a few weeks.
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I tailor each coaching session to address your immediate challenges and goals. We focus on real-world scenarios and your current experiences to ensure practical, relevant guidance.
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Yes, I coach senior technology leaders such as team leads, VPs of engineering, and technical founders. Additionally, I coach senior product leaders (CPO, CPTO) and founder CEOs of tech-centric startups.
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I am flexible and currently support European, US, and overlapping time zones.
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Getting started is easy. Contact me to schedule an initial consultation where we’ll discuss your goals, challenges, and how coaching can help you. From there, if there is a good fit, we will set up regular sessions that fit your schedule.
Book your introduction meeting
Ready to elevate your CTO leadership? Learn how our CTO coach, Adam Horner, can help you accelerate your tech leadership journey.
Other services
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Fractional CTO Services
Access top-tier technology leadership without the full-time cost
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Strategy Workshops
Drive strategic alignment to grow your startup or scaleup
